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| When launching a product, we say use a rocket launcher. That’s why Type A’s smart, strategic launch campaigns jumpstart new product entries, reap out-of-the-gate market-share gains, and generate customer cravings that resonate throughout consumerland. You can launch your product with a sputter or a BANG. Which would you choose? The most effective product launches generally involve several layers, including media campaign, web and email campaigns, direct marketing, sales promotions, product documentation, internal communications, trade shows, and consumer events. We believe it’s critical to use several, if not all, of these channels to ensure maximum impact and ROI. Sound overwhelming? Type A Marketing Communications can help you do all of these things, using our team, your team or a combination of talents. |