Public relations is now seen as the most powerful method of getting your message to the public effectively. In fact, in a survey by the American Advertising Federation asking 1,800 business executives which departments were most important to their company's success, PR scored significantly higher than advertising.

Why?

Because PR Builds Credibility

Consumers are far more likely to trust editorial comment by a neutral third party than the advertising they know you paid for. 

Because PR Influences Public Opinion

When the press and consumer-targeted media start talking about your product, the result is favorable public opinion. Media coverage holds far more weight than advertising; it's easy to shout your own praises, but when others do it for you, it quickly bolsters positive public opinion.

Increased Visibility

Exposure. Exposure. Exposure. That's what a well-crafted PR program can deliver. Improved media exposure builds consumer awareness of the product, and perhaps more importantly is the first step toward customer relationships.

National Brand Awareness

This is it. This is the candy that everyone wants - a fundamental, instinctive and positive relationship with consumers. A strong, strategic PR campaign - the kind that Type A Public Relations creates - puts out communication messages that reflect the brand's value to a specific market segment. 

PR Tells a Story

Whether it is to pique the interest of the media, or to frame the message to your market, you've got to tell your story often and tell it well. Type A Public Relations crafts compelling stories, telling your brand story to the media, to consumers, to existing clients, to potential clients and to your employees.

PR Boosts Your Sales

Each and every time your company, service or product is mentioned through any broadcast outlet, it generates pre-qualified leads: prospective customers who are so interested that they are calling you! 

You Get More Bang for Your Buck

PR often costs a fraction of the price of a national advertising campaign. Type A Public Relations knows how to get you the exposure you need, without the expensive of buying advertising space.